Nantes is hosting the 16th IEEE Symposium on Mixed and Augmented Reality (ISMAR) October 9-13, 2017. This major event is organized by Centrale Nantes and Inria and will be held at at La Cité, Nantes Events Center. Because mixed and augmented reality design and quality of experience is a primary focus for West Creative Industries, setting up an international workshop within ISMAR was just a priority!

West Creative Industries is proud to co-organize, with the financial support of the City of Nantes and the Pays de la Loire Region, an interdisciplinary workshop on October 13th  2017: “VR and AR meet Creative Industries”. The organizing committee includes researchers in literature, fine arts and computer science (image perception and quality of experience):
  • Jacques Gilbert (L'AMo, Université de Nantes, France)
  • Carola Moujan (Ecole Supérieure des Beaux-Arts Tours Angers Le Mans, France)
  • Toinon Vigier (LS2N, Université de Nantes, France)

Workshop pitch :
The recent development of consumer grade VR/AR technologies has pushed many creative companies and artists to create new VR and AR experiences, exploring new interactions, new creative content and new environments. It is, thus, time to mix creative and technological viewpoints to share common understandings and lessons to provide better experiences for the final users. In this context, the workshop aims to foster participation of artists and designers as humanities scientists (philosophy, literature, etc.) to meet up with usual ISMAR attendance.

More information about the workshop

More information about IEEE ISMAR 2017 in Nantes


West Creative Industries Industries is a 2016-2021 programme gathering 14 stakeholders in research, education and innovation in the Pays de la Loire French region. Led by Université de Nantes with l’Ecole de Design Nantes Atlantique, it fosters excellence in experience design and analysis with a transdisciplinary approach. Creative disciplines (art, design, architecture), humanities, engineering and computer sciences unite to forge new tools, use cases and economics. This programme fuels innovation in the creative industries and other fields such as smart city, global health and advanced manufacturing. On an international level, it seeks to establish enduring collaborations leading to ambitious shared projects for academic excellence and innovation. Get more information