West Creative Industries Industries is a 2016-2021 programme gathering 14 stakeholders in research, education and innovation in the Pays de la Loire French region. Led by Université de Nantes with l’Ecole de Design Nantes Atlantique, it fosters excellence in experience design and analysis with a transdisciplinary approach. Creative disciplines (art, design, architecture), humanities, engineering and computer sciences unite to forge new tools, use cases and economics. This programme fuels innovation in the creative industries and other fields such as smart city, global health and advanced manufacturing.